SEO Considerations

Effective search engine optimisation takes time.

Forget the scenario of Page 1 natural listings the day after signing our SEO contract. Pay per click advertising facilitates this immediate requirement.

Search engines are always improving their algorithms and filtering parameters to provide a better search experience for their users. SEO is therefore an extensive process that will improve your search engine exposure systematically over time and will be required to maintain search engine visibility in the future.

Why incorporate SEO? Simple. Natural listings are free and industry research has indicated that users have a tendency to use natural SERP listings prior to investigating the sponsored link alternatives. Higher relative exposure at zero cost for a longer period of time.

There is no doubt that search engine optimisation is an extremely powerful marketing strategy. Let us define the SEO benefits.