PPC Budget Considerations

Pay per click campaigning requires an allocated advertising budget.

Complete Cost Control

An pay per click advertiser has 100% control over daily/monthly advertising budget and maximum cost-per-click bids for each keywords. Pay per click platforms are commonly setup to run on a charge-per-referral basis and not on how many times a advert is presented to an interested search engine user. Configurations can be made to run the campaign according to cost-per-acquistion or cost-per-1000 impressions models.

PPC Participation

Pay per click platforms are clever enough to stagger out your PPC adverts over the scheduled period of time according to the assigned budget allocation to ensure PPC advert visbility thoughout a day. Accelerated campaigning is an alternative setting but this could result in your budget being expended before your campaign day is complete.

Learn more on PPC Benefits.