Upthebeanstalk Ltd Search Marketing Agency

Business Investigation

Where more appropriate than to begin your PPC advertising than by understanding a little more of your business, your current market dynamics and what you are out to achieve incorporating pay per click advertising into your marketing portfolio.

Our PPC service starts with a Free Consultation. This is a great opportunity to work closely with yourselves and define a global framework on which to develop a highly customised pay per click campaign. Factors that we will investigate include:

  • Allocated monthly PPC budget

  • Business model i.e. Business to Consumer or Business to Business

  • Key PPC advertising objectives (Strategic outlook and KPI definition)

  • Particular industry dynamics

  • Online Competitors

  • Customer base

  • Current development resources