Business Investigation
Where more appropriate than to begin your PPC advertising than by understanding a little more of your business, your current market dynamics and what you are out to achieve incorporating pay per click advertising into your marketing portfolio.
Our PPC service starts with a Free Consultation. This is a great opportunity to work closely with yourselves and define a global framework on which to develop a highly customised pay per click campaign. Factors that we will investigate include:
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Allocated monthly PPC budget
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Business model i.e. Business to Consumer or Business to Business
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Key PPC advertising objectives (Strategic outlook and KPI definition)
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Particular industry dynamics
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Online Competitors
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Customer base
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Current development resources