PPC Methodology
Pay per click advertising brings immediate search engine presence so that you are able to exploit potential market demand that is currently available.
Every client brings a unique set of circumstances and objectives to the pay per click management which ultimately drive our best-practice PPC approach. However, all clients have a common advertising objective return-on-investment.
Typical ROI is industry specific but can come in the form of:
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Sales
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Qualified Business Development Prospects
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Business/Brand Awareness (Online marketing exposure)
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Reader Subscriptions
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Applications
Upthebeanstalk are proponents of PPC best-practice and positive client relationships that support successful search marketing campaigns and drive positive ROI.
The following PPC activities are described within this section:
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Business Investigation
Understanding your industry, your business and your particular set of advertising circumstances and marketing performance indicators.
More on our Business Investigation. -
Keyword Analysis
Targeting your particular pay per click market audience through a highly detailed keyword analysis. This will help maximise PPC ROI potential and improve advertising quality. More on our Keyword Analysis.
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PPC Campaign Creation
Develop hihgly targeted campaigns respecting hierarchical controls and required flexibility. More on our PPC Campaign Creation.
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PPC Campaign Optimisation
Maintaining PPC campaigns on a daily basis to maximise competitiveness and reduce cost based upon historical campaign performance data.
More on our PPC Campaign Optimisation. -
Landing Page Creation
Ensuring close associations between pay per click adverts and their corresponding landing pages. Reduce cost-per-clicks and maximise conversion potential. More on our Landing Page Creation.
