PPC Benefits
Your time finding out more about our PPC methodologies is meaningless unless this marketing strategy brings true commercial and marketing value for your business.
Pay per click advertising is a strategy that requires continuous maintenance and management that can offer your business with unmatched ROI results. In today’s competitive environment, search engine visibility is fundamental for business success online and there is no doubt that this strategy should be included in your online marketing mix.
So what are the PPC benefits we see?
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Immediate search engine visibility
Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword mining, budget allocations and miscellaneous ad configurations.
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100% Control over business messaging
Search engine visibility is available immediately and is only delayed by campaign setup activities such as keyword mining, budget allocations and miscellaneous ad configurations.
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Highly accurate and measurable results
Enterprise-level reporting platforms allow for PPC reports that are highly accurate, completely configurable and can be analysed at a very discreet level.
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Total control over PPC advertising spend
PPC allows for total control over maintenance of budgets and maximum keyword bids.
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Highly targeted, qualified traffic
Pay per click advertising provides even more targeting control than SEO. An advertiser is able to define or revise of parameters and settings to ensure the exact market segment is exposed to the PPC ads.
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Broader Reach
PPC ads are NOT only confined to SERPs. An advertiser is able to expand the PPC campaign to advertise on relevant content partner website and reach a far wider audience.
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Tactical/seasonal/promotional suitability
PPC campaigns are completely configurable and can be managed at any time. For these reasons, a pay per click campaign is able to align itself closely to tactical/seasonal/promotional business changes.
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Track ROI Performances
PPC campaigns are designed to deliver return-on-investment. Conversions can be defined, tracked and reported against PPC expenditure to provide a clear understanding of ROI.
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PPC adverts continually matched
PPC campaign listings will only be seen when the user has expressed an interest in the product or service that you are promoting. PPC ads can be manipulated to the user’s exact thinking. Complete targeting.
